Apple’s loudest critics argue that the tech giant is trying to play catch-up in the AI race. They argue that the company’s poor performance last year, at least compared to its giant peers such as Nvidia, Amazon, Microsoft, and Google, is due to a lack of a clear generative AI strategy. But in the long run, Apple could be a notable dark horse, especially in the next technological shift that experts say comes in the AI generation. Vertical integration of hardware, software, silicon, and services gives you an advantage. This week on TechCheck, we look at why Apple can play the long game better than anyone else.
Why Apple can win the next evolution of the AI arms race
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