- Bennett Norsen posted a TikTok showing the difference between “influencer makeup” and her normal routine.
- This video highlighted how many makeup videos seen online are designed for entertainment purposes.
- Differences include using less foundation and contouring in different places.
One TikToker points out the pitfalls of “influencer makeup.”
Social media plays a huge role in the beauty field, with videos of people applying makeup or reviewing beauty products racking up millions of views and leading to brand deals for creators. .
It also helps create trends within the beauty industry with features such as: fake freckles and temporary tattoo Thanks to influencers on TikTok, it’s become a popular step in your makeup routine.
However, as Bennett Northern points out: recent videosThe makeup that influencers wear in their content may not be appropriate in real life.
Bennett Nosen filmed a video that juxtaposed her “influencer makeup” with her everyday beauty routine.
Nosen filmed a video of herself applying a popular TikTok makeup style on one side of her face and her regular makeup routine on the other to highlight the differences between the two.of video As of Wednesday, it has been viewed 7.8 million times.
While the “influencer” approach gave Northern a tough look, his regular routine is more elaborate and requires fewer products.
For example, Nosen poured foundation directly onto one side of her face, calling it “unhygienic” and “wasteful” even though it’s common practice on TikTok to apply foundation. He then picked up a small amount of foundation and used a brush to apply it to the other side of his face, which he says made his complexion more even.
Super colorful makeup is popular on TikTok, so Northern applied cream blush, powder blush, bronzer, and highlighter to her cheekbones for an influencer-like look. But Norsen pointed out that influencers typically apply all these products in one spot, which is not effective for their real-life look, even if it shows up on camera. .
“Layering blush, bronzer, and highlighter in one area just takes away the premise of each product,” he says, adding that instead, apply bronzer in circular motions to specific areas and add a little powder blush. was applied.
“Influencer makeup” may not be suitable for everyday makeup
Nosen told Business Insider that she decided to make the video after realizing that the methods she saw online weren’t helping her achieve the look she wanted in everyday life.
“I realized how much makeup it takes to get the same effect in person on camera,” Nosen said. “I found myself slathering on my products in front of the camera to get the natural look I usually choose off-camera.”
“Influencer makeup is very different from everyday makeup for work, school, errands, etc.,” he says. “One is a more practical style, and the other is generated for entertainment.”
Nosen believes that makeup tutorials from some influencers still have value, but viewers may be wondering if the creators are just creating content for entertainment or just to appear on camera. He added that people should be aware that they may be creating appearances.
“You have to remember that influencers usually don’t get much out of being ‘predictable,’” Norsen added. “Influencer content tends to have a more dramatic response from viewers.”
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