Elon Musk-owned X, formerly known as Twitter, is rolling out a feature for paid users to let them hide their likes. This comes after rival social networks Threads and Bluesky rolled out the ability for users to see their likes in the past few weeks.
Paid users on X now have a setting under Profile Personalization that allows them to hide the Likes tab.
“The ‘Likes’ tab on your profile will be visible only to you. Your timeline of likes will also be hidden from the X APIs. Your individual likes will remain visible in posts,” the feature description says.
Until now, likes were public and people could go to anyone’s profile to see posts they liked. But Musk has added another incentive to the paid tier that allows users to like posts without worrying about others looking at them.
Earlier this month, X began allowing subscribers to hide their verification mark, perhaps so they could Avoid this meme. However, if a user decides to hide their Likes tab, they are giving up the fact that they paid for the subscription anyway.
In Topics, users can see their favorite posts through the “Your Likes” tab in Settings and those posts are private. While likes are private on the Bluesky app and website, the platform He said Likes are public and apps using the Bluesky API can choose to show the Likes tab on the profile.