More content on YouTube will be created, at least in part, using generative AI.
The video platform announced several new AI-powered tools for creators at its annual meeting. Created on YouTube Thursday’s event. Some of the features coming later this year or next include AI-generated photo and video backgrounds, AI video topic suggestions, and music search.
A new feature called Dream Screen creates AI-generated videos and photos that creators can place in the background of their YouTube Shorts. Initially, creators will be able to input prompts to generate backgrounds. Eventually, he said, YouTube will allow creators to use its AI tools to remix and edit existing content to create new ones.
At Made on YouTube, the company demonstrated a green screen that generates a background in seconds based on a short prompt.
AI tools will also tell creators what kind of content they are creating. New AI features in YouTube Studio generate ideas and summaries of potential video topics. YouTube says the AI suggestions will be tailored to individual creators based on what’s already trending among viewers. Additionally, the AI-powered music recommendation system takes a written description of a creator’s video and suggests audio to use.
Finally, YouTube announced an AI dubbing feature that allows creators to dub their videos into other languages. YouTube brought in his Aloud team from the Area 120 incubator earlier this year to help create this feature.
The way digital creators create content has already changed considerably since the explosion of cheap generative AI tools last year. As YouTube’s parent company, Google, pours money into its own AI-generating systems, YouTube is gradually introducing AI-powered tools like video summarization. In Google’s biggest product, search, the company is already testing placing its AI search results at the top in the form of search-generated experiences.
A number of new AI-powered YouTube products have the potential to change the way creators plan, create, and organize their content. AI-powered insights will likely change the type of content creators focus on, and AI-generated content, which is already trending on YouTube, will become more common. In response to the proliferation of convincing synthetic materials, other platforms such as TikTok have already introduced labels to identify AI-generated materials as such.
YouTube is also making it easier for creators to create short videos with the new YouTube Create app announced at the event.